It's a logical, and helpful move - particularly given more than 285 million people in the world are visually impaired in some way. But in addition to this, advanced image recognition has a range of applications beyond basic assistance, with the process enabling a whole new range of data points and ways to sort content, on both Facebook and Instagram.
For example, through advanced image recognition, marketers could eventually tap into the following benefits:
In being able to search for images based on text, you could find people who already buy your products, or related products, if those items are visible in the background of images. This could enable you to reach out to these users with related offers
By being able to detect that certain users wear clothes with your branding on them, and regularly post images in those clothes, you could target those users and provide them with special offers, enabling you to not only reach people who are more likely to be interested in such offers, but who you know will also likely continue to post images in the same, giving you an additional promotional boost